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Pelican Avenue spring 2010


... it's really a shame I'm not more familiar with the work of Carolin Lerch/Pelican Avenue, since her conceptual take on fashion is definitely a very interesting, demanding and thoughtful approach...

... at the same time as it leads to beautiful collections and the overall result of a totally convincing aesthetic evolution. I flicked through her light-coloured spring 2010 collection when visiting Paris and really liked the organic prints ...

... and circle-shape details on her summery dresses... And for once: hers is a fashion label you even get to buy in Vienna! Wow...

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