ANAMORPHOSIS?

... no, it's not what you think (probably, unless you studied art history OR classical Greek), if you think anything at all...

... but means THIS - distorted renderings of reality and baroque trompe l'oeil... - AND, of all things, served as the inspiration for the shop design of the new STYLEAUT.COM branch in Vienna's Museumsquartier...

... well if that's not a reason to find out what it's all about and have a look, then what...? I'm curious ...