collaboration frenzy: Joop & medical stockings

... okay, we got the point, slowly but surely: collaborations are cool! Apart from the superstar for fashion label thingy (Beth Ditto for Evans, and the recent scandalon: Lindsay L. for Ungaro, of course), we've got the perambulator and umbrella thing (Henrik Vibskov for Quinny), the soft drink thingy (Rykiel and Blahnik for Coca Cola), the vacuum cleaner (Miyake for Dyson)... We've got virtually everything imaginable.

So, if until today I thought you couldn't possibly do better than the vacuum cleaner - here comes the German medical stocking producer medi and announces a collaboration with Wolfang Joop - which leads to the catchy collection title mJ-1... Wow!

The only problem - apart from the stylish packaging where tights and stockings are worn as eyelids and hairbands, I cannot really discern the designer's contribution to this collaboration.

May this be only about an atmospherical uplifting? Is it possible...? Shame on me to even contemplate the thought...

1 commentaire:

michaela a dit…

oh, mit den durch wj geadelten superstützstutzen können wir frauen endlich auf teufel komm raus, männer abhängend und in highheels übers kopfsteinpflaster rennen, oder wie?

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