... in English, of course, the pun doesn't do the trick, but I just love the slogan "Brillen statt Marillen". The Vienna-based optician Augenblicke (the website is, uhm, *very original*) opens a new branch on Naschmarkt, which is one of the town's best-known bobo/touristy spots.
The opening takes place tomorrow (Friday September 17, starts at 4 pm - Linke Wienzeile 4, 1060) - good views guaranteed ...
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