FRUITY FLORIDA FASHION

... when I was doing some research for an article recently, I came across fashion-designer Lilly Pulitzer (a granddaughter-in-law of Joseph Pulitzer, as it were), I mean HER WORK of course, and found it particularly entertaining...


... or shall I say rather, I didn't find this flowery & fruity Florida fashion entertaining as such, I liked the fact that Lilly got into the design verve that would become characteristic of her fashion brand when she was running her own fruit juice stand in Palm Beach and realized that she would have to COME UP WITH SOMETHING MORE COLOURFUL than what she used to wear to work in order to hide the juice stains that would inevitably show up in the course of a workday. Great, don't you agree, how a certain lifestyle (on a day to day basis) and biographical details can influence a designer's work. And isn't it almost IRONIC that the website currently advertises the launch of the brand's WHITE DRESS COLLECTION...