HAPPY returns

  the fall 2012 collection by Franziska Fürpass for her

womenswear label Femme Maison is a feast for the eye

... I don't even want to make too many words but I am definitely and beyond any doubt very happy that one of Vienna's most outstanding fashion labels, FEMME MAISON, is back. I have been its ascension for several seasons and am really very happy to see that it's back after a one season break, and better than ever. Slight restructurations led to co-designer George Bezhanishvili's backing out (he runs his eponymous menswear label alone now and moved to New York), and Franziska Fürpass is now showing us all that she's got - and that's A LOT. And that's a lot, obviously. She told me when we briefly talked on the phone that she is looking into possibilities of modifying the initial concept of Femme Maison's offer being reduced to unique pieces. The overall response to her recently launched lookbook for fall 2012 seems to be very good, since several shops and journalists already contacted her when she had uploaded the images to her designer page on Not Just a Label ...

... je dois absolument vous faire savoir combien je suis ravi d'avoir appris qu'une des jeunes maisons viennoises les plus prometteuses est de retour. Femme Maison, après avoir fait une pause d'une saison, est de retour avec une collection d'hiver 2012 qui est des plus réussies. Il y a eu, au fil des derniers mois, quelques changements dans la structure de la marque (le co-fondateur et co-créateur George Bezhanishvili l'ayant quittée, la marque est désormais le seul projet créatif de Franziska Fürpass) - mais cela n'a rien changé à l'esthétique et à la qualité de la collection, tout au contraire. Quand je l'ai appelée, Franziska m'a racontée qu'elle va désormais élargir le concept de la collection, laquelle, jusqu'à présent, misait sur la création de pièces uniques. A part ça, elle a également mentionné les très bonnes réactions qui lui sont parvenues après qu'elle avait mis des images du lookbook sur son profil Not Just a Label - je continue à voir un grand avenir ...

 

... qualche parola in italiano per finire: sono lieto di poter annunciarvi che uno dei giovani marchi i più promettenti nell'ambito viennese, Femme Maison, è tornato. Dopo la partenza di George Bezhanishvili (che è andato a New York e continua a creare le sue collezioni per uomo), la giovane Franziska Fürpass si è rimessa in piedi ed ha creato una bellissima collezione d'inverno (che è arrivata un po' tardi, ma speriamo comunque che le porterà successo). Quando le ho parlato al telefono mi ha fatto sapere che considerava ormai la possibilità di non limitare la griffe alla produzione di pezzi unici. Mi ha anche raccontato che, dopo aver messo le immagini sul suo profilo Not Just a Label, le reazioni sono state molto positive. Sono proprio contento ...  

all photos by Sia Kermani,

courtesy of Femme Maison