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20100527

PLASTIC PARADISE



... an article I wrote about Brazilian plastic shoe label Melissa just came out - and I must say that, as we witness the launch of Melissa's first men's shoe 30 years after the brand was founded, it's quite amazing to see how long a way the creative team came to make it from ARANHA (1979, below) to M:Zero (2010, above - as if you hadn't guessed).



One of Melissa's most striking features, of course - the "cheirinho" or special tutti frutti mix fragrance blended into the Melflex material. I hope the men's models will also come complete with that ...

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