CAR SPOTTING La Déesse (spit it out, Grace!)

... enfin bien sûr ce n'est pas une vraie déesse que j'ai vue dans les rues de Vienne, c'est plutôt une Citroën DS, une véritable voiture de philosophe, ou pour être plus précis, de sémiologue, depuis que Roland Barthes l'a incluse dans sa liste des mythes modernes. Quoi ajouter, sinon de dire qu'à l'époque, et même après la DS qui était construite entre 1955 et 1957, Citroën fabriquait de très jolies voitures. Même le modèle qui a suivi à la DS, la Citroën CX (pour moi, à ce moment-là, enfant au début des années 80, c'était une voiture tout à fait infecte, mais les goûts changent comme on sait), est vite devenue mythique, un très grand succès auprès du grand public - et grâce à l'intervention de Grace Jones dans un légendaire spot publicitaire, elle doit avoir connu un succès fou auprès de tous les cinéastes de son temps ... right, as I said before, I didn't run into a real goddess in the streets of Vienna but into one of the nicest cars ever built, and that's the Citroën DS (to be pronounced the same way as "déesse" in French, that's what the whole goddess-fuzz is about), which was built from 1957 to 1975 and one of the most succesful and without the trace of a doubt nicest cars ever produced by Citroën. I think the French company was impertinent enough to relaunch a series of "DS" cars in the past few years but really, there is nothing whatsoever that these cars have in common with the original beauty, which was also mentioned by Roland Barthes in his "Mythologies". Very fine. Ah, come to think of it: even the DS's successor, the Citroën XM, was a relatively nice car (and equally very successful - I mean, I hated its guts back then but really, I had plenty of time to reconsider my original impression since then). And I shall for all times remember the legendary TV commercial that had Grace Jones's head pop up somewhere in the desert and spit out a CX. That's when advertising was still allowed to be truly witty, I guess ...

THE DIOR RANGE by Anselm Reyle

Anselm Reyle for Dior, eyeshadow-artwork plus accessories

... after spotting the work that Cindy Sherman did for Mac cosmetics this season (if truth must be told, the whole thing seems to have taken a rather bizarre course: after the initial press release that referred to a collaboration between Sherman and the brand, Mac later had to correct the first statement and lessen Sherman's involvement with the brand - I mean, as an artist, either you decide to work with a brand our you don't, isn't it absolutely vital to have a very clear vision of where you want to go with such a project? anyhow...) I found it quite peculiar that the beauty industry, unlike fashion, has so far neglected the huge potential of recurring to an artist's creativity. And that, despite the vast array of possibilities. I mean, we all know the Salvador Dalí fragrances, and I found out that Niki de Saint-Phalle also created a fragrance when she was in need of money (true!), but the most obvious thing, I thought, would have been for a brand to invite an artist to create a mini-artwork using the season's range of eye-shadows (or summert similar). Wise little me: virtually minutes before we sent our magazine to the printer, we received news that Berlin-based German artist Anselm Reyle had created a limited edition eye-shadow artwork for Dior. Wouldn't we die to see more of that? And: isn't Mona Lisa the godmother of what we generally refer to as the "NUDE LOOK" ? ...

not really super recent but still interesting:
Niki de Saint Phalle's fragrance

... c'était la collaboration assez remarquable entre la marque de beauté Mac et l'artiste Cindy Sherman qui a réveillé mon intérêt à l'égard du manque de projets comparables dans le domaine de la cosmétique, tandis qu'on en voit à tous les coins dans la mode. Et ce, en dépit du grand potentiel qu'il y a incontestablement dans ce terrain encore inexploré. Il suffit de penser au fait que les professionnels du maquillage s'appellent eux-mêmes des "artistes" (enfin...). Tout le monde connaît les parfums créés par Salvador Dalí, un peu moins de monde sait que Niki de Saint Phalle en a créé le sien lorsqu'elle avait besoin d'argent (pourquoi pas, je dis ?). Mais l'option la plus évidente, ce serait tout de même de faire appel à un artiste pour qu'il crée un chef-d'œuvre temporaire à base des "couleurs de la saison" en ombres à paupières, par exemple. J'avais à peine terminé ma pensée (c'est vrai, je vous l'assure) que j'ai reçu une notice annonçant le lancement d'une série limitée d'ombres signée Anselm Reyle pour Dior - eh ben ...

FASHION against BACTERIA

... on my little Sunday stroll I discovered this amazingly original outcome of Pierre Cardin's licensing frenzy - a frenzy that, sure enough, turned him into a multi-millionaire and a predecessor of the limitless licensing craze that was to follow (and still haunts the universe of middle-to-high-fashion ...). But I do think that once a fashion house is credited as being "ANTIBACTERIAL" (I think this shop-window sticker refers to bed sheets) a line has been crossed that should be left untouched ... tout le monde le sait fort bien, Monsieur Pierre Cardin a été le précurseur absolu de l'enthousiasme illimité pour les licences allant dans tous les sens (et ayant pour centre une marque de mode). A n'en point douter, Monsieur Cardin a fait fortune grâce à ca perspicacité en termes commerciaux. En revanche, si j'ose le dire, une fois que le nom d'une maison de mode (à l'origine ce fut même une maison de haute couture, avant que Cardin n'ait été exclu du monde de la haute couture...) est étroitement associé à un attribut tel "antibactérien", je crains qu'une limite n'ait été dépassée qui n'aurait pas dû l'être ...

STYLE TYRE Pirelli

... on the opening night of fashion week in Milan the first free-standing Pirelli flagship store for the P lunga fashion and accessory brand opened (am I allowed to confess that I didn't even know it existed...?). Sure enough, on one of the city's best addresses, and that is Corso Venezia, right outside the quadrilatero d'oro (read: a block away or so from the brandnew Louis Vuitton store that also opened during fashion week). I was virtually sucked in by the fabulous 60s style installation in the shop window, which made me think that a Courrèges or Cardin or Rabanne or, indeed, any kind of Space-Age-Fashion exhibition was going on in the venue. And the shop actually more resembles an exhibition space than anything else, everything is very beautifully arranged, very neatly presented. A certain lack of merchandise was very flagrant, though. Wellingtons, rubber bags and jackets, that's all very fine with me and I really admire the initiative that the Pirelli brand (after which Milan's highest skyskraper is named, did you know?) took to boost its fashion credentials. Even though I'm inclined to ask myself: what for??? And: will the initial buzz suffice to help the shop survive in the long run - well, we shall see ...


... le premier jour de la semaine de la mode à Milan a vu pas mal de (ré)ouvertures de boutiques de dimensions plus ou moins grandioses (parmi lesquelles, les réouvertures des boutiques Gucci et Louis Vuitton, c'est tout à fait clairement une bataille de géants et, si j'ose dire, l'invasion de terrain ennemi de la part de la maison parisienne). Le lendemain, juste après mon arrivée, je suis passé devant une vitrine qui semblait être l'entrée d'un musée, car derrière la vitre était exposée une installation d'art, de figurines vêtues d'imperméables jaunes version flash-flash, j'ai tout de suite pensé à Courrèges, ou Rabanne, ou Cardin, quoi jamais. Sûrement, la marque Pirelli ne m'est pas venue à l'esprit, même si c'était bien cela, c'était le tout nouveau Pirelli Flagship Store de Milan, surface impressionnante où est présentée la marque P LUNGA (jamais je n'avais entendu parler de ça, vous ?), on va dire, la gamme des produits n'est pas vraiment très grande. Je ne dis pas que c'est absolument nécessaire, mais une boutique qui fait plutôt semblant d'être musée qu'espace où devraient être vendus des objets, je ne suis pas convaincu que cela puisse fonctionner à long terme. Enfin, avec un peu de patience, on verra comment et si le nouveau concept arrivera à s'imposer ...

a little bit of car-spotting, a yellow Ferrari gem
(images D.K., courtesy of Pirelli)

FASHION, even in the gutter

... of course the fashion pack has already moved on to Paris but I'd still like to share some impressions from Milan with you - in the first place because I'm always so truly impressed with how present fashion is all over town during fashion week (and I think there you've got a valid argument for what really makes a fashion capital) ... même si le trombinoscope de la mode s'est déjà déplacé de Milan, je voudrais partager avec vous quelques impressions de la capitale lombarde. Pour la simple raison que, à chaque fois que j'y vais pour la Settimana della Moda, je suis impressionné par la présence massive de la mode partout en ville ... sebbene i fashionisti più importanti e convinti si sono già mossi di Milano a Parigi, vorrei condividere con voi qualche impressione dalla capitale lombarda dove, ogni volta che si svolge Milano Moda Donna (ma anche nei momenti meno modicizzati...), la mode è davvero presente dappertutto nella città ...


... Michael Kors even made it onto the Duomo di Milano, that's quite something I would like to think ... le designer américain Michael Kors qui a fêté le 30ème anniversaire de sa maison plus tôt cette année a même réussi à laisser son empreinte sur la façade du dôme ... l'americano Michael Kors ha persino riuscito a lasciare una sua traccia sulla facciata del Duomo ...


... and then there was some kind of Valentino guerilla gardening thingy I stumbled into ... puis il y avait un peu de jardinage urbain de la part de Red Valentino ... c'era da stupirsi di un po' di giardinaggio urbano della griffe Red Valentino ...


... the opening of Gucci's very own museum in Florence at the end of fashion week (which caused, according to Jessica Michault, empty seats galore at the Ferrè show) already jumped at me upon my arrival in the train station of Milan ... l'ouverture du musée Gucci à Florence s'était déjà annoncée au moment où je suis arrivé à Milan, à la gare, visible pour tous ... l'apertura del museo Gucci a Firenze, prevista per l'ultimo giorno della fashion week, era molto visibilmente annunciata alla stazione centrale di Milano, è stata praticamente la prima cosa che ho visto a Milano ...


... but then, what do expect in a city where even the manhole cover bears a logo that reminds one of the Fendi signature icon ... mais de l'autre côté, à quoi d'autre pourrait-on bien s'attendre dans une ville où même les plaques d'égout rappellent le logo de la griffe archi-italienne Fendi ... ma alla fine, che cos'altro potrebbe aspettarci in una città dove persino i tombini somigliano alla griffe iconica della maison Fendi (sebbene sia di Roma) ...

DESIGN memorabilia

beautiful "Heuriger" wine glasses by Das Goldene Wiener Herz

... for an article in last Sunday's edition of the newspaper in which I talked about especially design-based approaches of urban souvenir-making (as tribute to the endeavour of positioning oneself as a CREATIVE CITY, hello, Richard Florida), I set out and talked to Veronika, Ursula and Alexander from DAS GOLDENE WIENER HERZ (a Viennese heart of gold). I think that their take on the topic of design souvenirs is particularly interesting since they manage to create beautiful objects for everyday life that appeal to people from Vienna just as much as they hold a special charm for visitors of our ever-so beauuuuutiful capital city ... pour un article paru sur l'édition du dimanche du journal, j'ai rencontré Alexander, Ursula et Veronika, trio responsable de DAS GOLDENE WIENER HERZ (un coeur viennois doré) - leur approche de créer des souvenirs de design me paraît particulièrement intéressante, ils arrivent à s'adresser aux touristes comme aux Viennois de souche, en jouant sur plusieurs registres de l'expression "un coeur doré" (faisant référence à Karl Kraus et à Helmut Qualtinger, parmi d'autres) et en présentant des versions remixées d'objets archi-connus, comme cette sélection de quatre verres de vin "Heuriger", ornés de vignes dorés, très beau et (presque) authentique ... per un articolo pubblicato sull'edizione del giornale di domenica scorsa, sono andato a parlare con Ursula, Veronika e Alexander, i tre fondatori del marchio DAS GOLDENE WIENER HERZ (cuore d'oro viennese), e devo dire che mi piacciono assai i loro souvenir di design che riescono a correre tutta la distanza tra l'ogetto d'uso cotidiano e, appunto, il souvenir viennese interessante per il turista che ha voglia di portare con sé un autentico ricordo. Bei bicchieri di vino, decorati di viticci dorati, una riedizione di un originale che si trova da tutti i Heuriger della città ...

ISN'T IT IRONIC (the Milanese way)

... even during fashion week (or should I rather say, ESPECIALLY during fashion week) we should keep our eyes open for other things AND be aware of the (potential) power of irony ... this Milan-based guerilla art intervention (near Porta Ticinese in a very lively and not at all luxury-flooded part of town), fake street sign closely resembling the official ones, is an amuse-bouche for sure ... "Via dell'ironia ... e l'apatia se ne va via" means something like "the road of irony ... and apathy vanishes", and living life on the ironical side myself, I think I can only agree ...

FASHION press

... "The real issue is that in the fashion business, it's almost against the law to tell the truth, and anyone who steps behind the silk curtain to show how raw the business really is can expect a rough time" (John Fairchild) ... PRECIOUS INPUT for the fashion journalist that will hit Milanese ground later today ...

UNKNOWN street artist

... wonderful, wonderful, wonderful: I love bumping into true gems of really wild-growing public/street art, remember the horse mural made of leather? Lovely, that was. Some days ago, upon crossing Vienna's Schwarzenberg-Platz where another example of highly official and officially commissioned "public art" has already materialised, I came across this tribute to an anonymous sprayer erected by an "unknown artist". I like! ... je trouve tout à fait adorable des rencontres fortuites avec de l'art urbain tout à fait sauvage. Il y a quelques jours, en traversant la place de Schwarzenberg à Vienne et passant à côté d'un autre exemple d'art créé pour l'espace public (des goûts et des couleurs, vous le savez fort bien ...), j'ai remarqué cette sculpture-guérilla, un hommage au tagueur inconnu, érigé par un artiste inconnu: j'aime bien, décidément ...

BLUE print

... I recently interviewed the dream-team of traditional Austrian costume ("dirndl", notably), consisting of mother and daughter Gexi and Anna Tostmann for the newspaper ... cet été j'avais la chance de rencontrer le très ravissant duo par excellence du costume traditionnel autrichien (qui s'appelle ici "dirndl"), et ce sont donc Gexi et Anna Tostmann - l'interview a été publiée dans le journal ...


... after we'd had our little chat, we descended to the basement of the building that houses this Viennese fashion institution, and I had a first look at the costume exhibition that was put together by Gexi Tostmann, entitled "My 365 dirndls tell their story" ... après notre entretien, on est descendus à la cave de l'immeuble où se trouve leur siège viennois (il y en a un autre, en Autriche Supérieure), et c'était là une belle occasion d'avoir une première impression de l'exposition de Mme Tostmann, "Mes 365 dirndl racontent leur histoire" ...


... I returned to the exhibition twice afterwards to marvel at these dresses a bit longer, and there are a lot of things to see for sure. I was especially drawn to the selection of traditional patterns produced with a blueprinting technique from various regions of Austria (and other countries, I presume). What's particularly charming about the exhibition is the fact that Mrs Tostmann, a great connoisseuse of traditional costume (which was also the topic of her PhD), tells all kinds of stories and anecdotes that are connected to the 365 garments on show. About the blue-prints, she tells her guests and visitors that her mother was very fond of them and insisted that her daughter wear blue-prints, which, at the time, were materials of rather poor quality, which was much to the detriment of the dresses (that frequently burst open at the seams) that were then made of them ... je suis retourné pour voir l'exposition deux fois depuis, afin de contempler avec un peu plus de tranquillité les dirndl et tous les autres objets exposés. Une chose qui m'a particulièrement plu, c'étaient des tissus imprimés à l'indigo et les différents dessins que cela donnait. Qui plus est, les pièces de l'exposition étaient accompagnés de petites fiches où Mme Tostmann racontait des faits-divers et des anecdotes. Ainsi, elle se souvient de combien c'était difficile de trouver des tissus à l'indigo assez robustes pour correspondre aux exigences de faire des "dirndl" très moulants ...

CAR SPOTTING Mitsubishi Colt

... the other day in Vienna's 7th district, on my way to an interview (don't remember which one), I passed by this charming Mitsubishi Colt, which, by its colour and shape, brought back all kinds of vague childhood memories because (a) it was a very popular car model back then (the Colt A150 was produced from 1978 to 1984 in this form, Wikipedia tells me) and (b) it was all over the place on TV. I also liked the background which, surprising for Vienna, seemed almost Mediterranean ... l'autre jour, j'ai croisé cet exemple tout à fait mignon d'une Mitsubishi Colt, fabriquée à la fin des années 70, en version marron foncé. La petite voiture me plaisait, garée qu'elle était devant cette grille bleue, avec les arbres derrière, il y avait même un je-ne-sais-quoi de méditerranéen qui émanait de cette composition fortuite. Et, inutile de le dire, la voiture elle-même évoquait tout de suite maints souvenirs de mon enfance car c'était bien pendant ces années-là qu'on la voyait partout (et, si je me souviens bien, je ne l'aimais pas trop à l'époque) ...


... l'altro giorno, quando mi mossi attraverso il 7° distretto di Vienna, vissi questo bel esempio di una Mitsubishi Colt, seconda serie, prodotta alla fine degli anni settanta. Mi vennero in mente subito dei ricordi dei primi anni della mia infanzia nei quale questo modello fu particolarmente frequente - sebbene non mi piacesse molto allora. Si sa però che con gli anni che trascorrono, irremediabilmente e non di rado, i gusti cambiano. Infatti, e eccezione fatta dell'aspetto nostalgico di questa osservazione fortuita, mi piacque anche tutto l'ambiente, gli alberi e il recinto dietro, non so perché ma inaspettatamente, mi sentí catapultato quasi quasi in un ambiente vagamente mediterraneo ...

BIKE clutch

... when I met Eva Blut this summer to talk about accessory design for an article that was published in the newspaper, she showed me a prototype of what appeared to be a bike-clutch that can easily be attached to the frame of a bicycle. And I loved the idea. I truly appreciate Eva's very neat design approach, and the cleverness of her elaborate constructions. This also goes for her handbags, but this interesting attempt at creating a bag for urban bikers is a step in another, more industrial design oriented direction. Eva will present her vélo bags during Vienna Design Week, which is up in October. A special bike-based bag launch will take place on October 1st, hosted by "Fix Dich" (Zieglergasse 78, 1070 Vienna), starting at 4 pm ... quand j'ai rencontré Eva Blut cet été, lors d'une interview réalisée en préparation d'un article paru sur le journal, elle m'a déjà montré un prototype de la minaudière à vélo (c'est moi qui dis ça, Eva n'aurait sûrement pas parlé d'une minaudière, soyez rassurés ...) qui va être lancée pendant la Vienna Design Week qui aura lieu début d'octobre. J'aime beaucoup ce concept d'un sac à main qui s'attache facilement au châssis d'un vélo et qui est pourvue d'un STYLE FACTOR de loin supérieur à tout ce qu'on connaît du domaine des accessoires pour cyclistes. Il est grand temps qu'un créateur s'en rende compte, et je suis convaincu qu'il y a un grand potentiel derrière cette approche tout à fait originale ...

CAR SPOTTING Russian Hill Beetle

a nice pick for Anna Madrigal, don't you think?

... stupid little me thought of the "car spotting" section on ParisVienne.com too late - I should have started taking images of automobilistic gems in California where the most beautiful, impressive cars can be found virtually on every corner. Well, at least I brought back this image of a VW Beetle parked in San Francisco's Russian Hill, which makes us think of, well of corse, Mrs Madrigal, who else. Did she ever own a car? Not sure, but I guess, this one would just have been to her liking ... j'ai pensé trop tard à cette nouvelle rubrique que j'appelle "car spotting", donc, comment dirais-je, des "trouvailles d'automobiles", car j'aurais très facilement pu commencer à prendre des photos de voitures tout à fait extraordinaires en Californie (où il n'y en a pas peu). Enfin bon, j'en ai quand même une ou deux, comme cette coccinelle stationnée à un coin de rue dans le quartier "Russian Hill" de San Francisco, ce qui nous fait penser à Armistead Maupin et ses fameux "Tales of the City" bien sûr, et qui sait, si Anna Madrigal avait eu une voiture, cette coccinelle serait peut-être à son goût ... sfortunatamente ho pensato troppo tardi alla possibilità di includere anche l'aspetto automobilistico in questa pagina, in California ne avrei trovate in abbondanza, di queste vecchie macchine così belle. Va bene, almeno ho fatto una foto di questo Maggiolino nel quartiere Russian Hill di San Francisco, e chi dice Russian Hill dice anche Tales of the City, ovviamente. Non ho mai visto la serie televisiva, dunque non so se Anna Madrigal guida una macchina, ma nei libri non mi pare proprio che ne abbia una. Dunque, eccovi una proposizione automobilistica per Anna Madrigal ...

JEAN PAUL GAULTIER coming to Vienna?

from Helmut Lang's "Make it Hard" series of works -
maybe the only way for fashion to make it
into a Viennese "design museum": after meltdown

... tomorrow is not only my birthday (ahum...), it is also the day that Vienna's Museum of Applied Arts (MAK) welcomes a new director: after excessively long years under the "reign" of Peter Noever, Christoph Thun-Hohenstein, previously director of the Austrian Cultural Forum in New York and managing director of Vienna's support institution for the creative industries, departure, will take over. Congratulations to this very charismatic homme-de-lettres, Mr Thun-Hohenstein, and new hope for Vienna's design scene?
I mentioned the cancelled Helmut Lang art exhibition in a previous post (and the absurdity of Lang's only chance of being exhibited as an artist, not as a fashion designer). Who knows, maybe Mr Lang will bring his "Make it Hard" exhibition to Vienna one day, or another piece of destroyed fashion. But that's not what matters most right now.


I would consider it of some importance for MAK to bethink itself of its inherent mission to function as a showcase for the landscape of applied and decorative arts (ie., without relegating exhibitions of design to the basement of the museum!). Which does not mean that the focus must necessarily be on AUSTRIAN design, fashion and architecture.
Why is there not one museum in Vienna that could potentially bring one of the huge fashion exhibitions that we see so successfully touring the international museum landscape to this town? Now, because quartier21 definitely doesn't have the money, and because no other museum, except for MAK, has the mission to do so.
When I recently visited San Francisco's De Young museum, the Jean-Paul-Gaultier exhibition due to open in summer of 2012 was already (!) advertised. Well, why would that be? Because such an exhibition does attract visitors, and a lot of them, and attracting visitors is what a museum should be about at the end of a day. You know what Horace says? "Prodesse et delectare", instruct, be useful and entertain at the same time.

all images: courtesy of The Fireplace Project

And if we keep on asking ourselves why Vienna isn't a true "fashion capital", and of course it isn't (its inexisant role as a B2C-hub notwithstanding), the fact that the local public is never presented with a big and potentially very popular exhibition might just have to do with that. Isn't it part of the responsibility of a museum to influence and forge the taste of the local public? No doubt.
And allow me to say one more thing about the obvious scepticism of the Austrian "intellectual" scene regarding all fashion-related discourse and phenomena (this also, but to a far lesser degree, concerns design): these are not the trivial and deprived-of-intellectual-value topics as which they are viewed by many (and as which they appear, more often than not, in the widely received mediatic discourse).
As a matter of fact, I would like to think that it was about time for a little change, and it might be too big a birthday wish to express for me, but would it not be wonderful if we could see a new orientation of a this Viennese museum landmark take place. And in the months to come, ideally, not years or decades ...

GROUP SHOW Vienna in Paris

watch out for the Austrian Fashion Showcase from September 3-6
in Paris, Première Classe, Porte-de-Versailles

... the first few days of September (3 to 6, to be exact) will see a remarkable initiative materializing on the Porte-de-Versailles edition of Première Classe in Paris: for the first time, an "Austrian Fashion Showcase" brings together a total of 17 accessory labels with the aim to attract the attention of fashion buyers through such a collective effort. Congratulations from me, and I would really like to hope that the organising team around Camille Boyer will see their venture crowned by success.
Quite fascinating, too, that the Austrian Fashion Showcase was put together by Camille and her partner Marlene Agreiter who have equally taken over the organisation of Vienna's "Kooperationsbörse-event (which brings together designers and production facilities).
And isn't it impressive in how little time they made this possible, which is all the more interesting as no other institution has succeeded in putting together (or effectively tried to do so, and I'm not talking about initiatives taken by designers in their own right) a comparable B2B-event reaching out beyond the boarders of Austria up until today. But let's not look back, let's look ahead, that's always the best thing to do I guess, and so I'd like to wish everyone involved with that Austrian Fashion Showcase, designers as well as organisers, the best of luck ...

accessory design by "local hero" Michaela Buerger will be on show

... il ne manque que peu de jours jusqu'à l'ouverture de la prochaine édition du salon PREMIERE CLASSE à Paris, Porte de Versailles, et voilà que nous attend, enfin : vous attend (car moi, je suis bien au courant, et depuis longtemps déjà ...), une belle surprise. C'est l'apparition de 18 marques de mode et d'accessoire autrichiennes dans le cadre d'un AUSTRIAN FASHION SHOWCASE organisé par Camille Boyer et Marlene Agreiter. Les deux sont donc un duo tout à fait impressionnant, et elles s'avèrent toujours plus importantes pour la scène locale puisqu'elles ont aussi pris en main la gestion d'un événement annuel ou des créateurs de mode rencontrent des sites de production. Effectivement, je trouve assez remarquable en combien peu de temps les deux se sont imposées avec des concepts si utiles ...

did you know that Anna Aichinger does accessories?

... tra qualche giorno aprirà le sue porte il salone Première Classe a Parigi, Porte de Versaille - e, per la prima volta, si vedrà l'apparizione rimarchevole dell'iniziativa AUSTRIAN FASHION SHOWCASE che comprenderà un totale di 18 marchi dell'ambito della moda viennese/austriaca. La presentazione collettiva è stata organizzata da Camille Boyer e Marlene Agreiter, a chi auguro un grande successo per questo evento. Secondo me, Camille e Marlene stanno diventando sempre più importanti per la realizzazione di progetti notevoli e utili per i designer con base a Vienna, siccome, eh sì, hanno anche preso in mano l'organizzazione della cosiddetta Kooperationsbörse, cioè una piattaforma dove i designer locali s'incontrano con aziende di produzione locali ...

also on show: accessory design by Hartmann Nordenholz
all images courtesy of Austrian Fashion Showcase / catalogue