PARISIAN e-shop luxury

... Paris-based Austrian designer Michaela Bürger recently launched her first e-shop, which represents a wonderful opportunity for fans of exquisite knit and crochet accessories to purchase exclusive items right on time for Christmas. Isn't that indeed a nice surprise? 

... Michaela Bürger, la créatrice de mode d'origine autrichienne et basée à Paris qui ne peut pas être ignorée par les lecteurs fidèles de ParisVienne, vient de lancer son premier e-shop, ce qui ouvre la possibilité à tous les amis de son esthétique et des accessoires en tricot tout à fait inconventionnels de faire du shopping, à temps pour le comptage à rebours qui mène à Noël ...

KNIT girl

all photos (c) Nicolas Receveur

... it's an obvious and well-known fact that the spring/summer season is a bit difficult for certain domains of fashion, for example milliners, furriers - and experts of knitwear will find it more of a challenge to sell their designs throughout the warm season. It's all the more impressive to see how the young Paris-based designer from Austria Michaela Buerger, who I appreciate immensely for her clever approach of the marché de la mode, adapts her collection by focussing on interesting, slightly vintage-looking swimsuits and beach accessories like the oversized shawls. Bravo, I say ...


... vous n'allez pas être surpris si je vous dis que la saison chaude s'avère un peu difficile pour certains domaines de l'industrie de la mode, par exemple les chapeliers, les fourreurs et, mais oui, les spécialistes du tricot. C'est d'autant plus intéressant d'observer comment Michaela Buerger, la jeune designer autrichienne si bien établie à Paris (où elle dessine une capsule-collection pour la maison Fabre, par exemple), a su adapter sa collection (elle mise sur le tricot depuis plusieurs saisons déjà) aux jours où il fait bon et chaud. Pour des jours à la plage, ses maillots de bain en tricot, pourquoi pas ? Et pour les compléter, quelques ensembles bien sexy ainsi que des foulards oversized. Adorable, qu'en dites-vous ? ...


... and to top things off, Michael was invited by the all-important Fédération française de la haute couture to present her collection on the upcoming Sidaction gala during Couture week - just take a look at this album published by Vogue Paris to check out the very important audience that attended the gala last year. Good luck to Michaela, then ...

... dernière nouvelle de l'univers de Michaela : elle vient d'être invitée par la Fédération française de la haute couture de participer au gala de Sidaction, lequel a lieu en janvier pendant la semaine de la haute couture et où, à en croire cet album publié sur Vogue.fr après l'édition de 2011, le tout Paris de la mode vient pour s'amuser et apporter du soutien à une bonne cause ...

GROUP SHOW Vienna in Paris

watch out for the Austrian Fashion Showcase from September 3-6
in Paris, Première Classe, Porte-de-Versailles

... the first few days of September (3 to 6, to be exact) will see a remarkable initiative materializing on the Porte-de-Versailles edition of Première Classe in Paris: for the first time, an "Austrian Fashion Showcase" brings together a total of 17 accessory labels with the aim to attract the attention of fashion buyers through such a collective effort. Congratulations from me, and I would really like to hope that the organising team around Camille Boyer will see their venture crowned by success.
Quite fascinating, too, that the Austrian Fashion Showcase was put together by Camille and her partner Marlene Agreiter who have equally taken over the organisation of Vienna's "Kooperationsbörse-event (which brings together designers and production facilities).
And isn't it impressive in how little time they made this possible, which is all the more interesting as no other institution has succeeded in putting together (or effectively tried to do so, and I'm not talking about initiatives taken by designers in their own right) a comparable B2B-event reaching out beyond the boarders of Austria up until today. But let's not look back, let's look ahead, that's always the best thing to do I guess, and so I'd like to wish everyone involved with that Austrian Fashion Showcase, designers as well as organisers, the best of luck ...

accessory design by "local hero" Michaela Buerger will be on show

... il ne manque que peu de jours jusqu'à l'ouverture de la prochaine édition du salon PREMIERE CLASSE à Paris, Porte de Versailles, et voilà que nous attend, enfin : vous attend (car moi, je suis bien au courant, et depuis longtemps déjà ...), une belle surprise. C'est l'apparition de 18 marques de mode et d'accessoire autrichiennes dans le cadre d'un AUSTRIAN FASHION SHOWCASE organisé par Camille Boyer et Marlene Agreiter. Les deux sont donc un duo tout à fait impressionnant, et elles s'avèrent toujours plus importantes pour la scène locale puisqu'elles ont aussi pris en main la gestion d'un événement annuel ou des créateurs de mode rencontrent des sites de production. Effectivement, je trouve assez remarquable en combien peu de temps les deux se sont imposées avec des concepts si utiles ...

did you know that Anna Aichinger does accessories?

... tra qualche giorno aprirà le sue porte il salone Première Classe a Parigi, Porte de Versaille - e, per la prima volta, si vedrà l'apparizione rimarchevole dell'iniziativa AUSTRIAN FASHION SHOWCASE che comprenderà un totale di 18 marchi dell'ambito della moda viennese/austriaca. La presentazione collettiva è stata organizzata da Camille Boyer e Marlene Agreiter, a chi auguro un grande successo per questo evento. Secondo me, Camille e Marlene stanno diventando sempre più importanti per la realizzazione di progetti notevoli e utili per i designer con base a Vienna, siccome, eh sì, hanno anche preso in mano l'organizzazione della cosiddetta Kooperationsbörse, cioè una piattaforma dove i designer locali s'incontrano con aziende di produzione locali ...

also on show: accessory design by Hartmann Nordenholz
all images courtesy of Austrian Fashion Showcase / catalogue

NEWCOMERS and nominees

a rather oriental look by Manuela Baumgartner, I had to think of opium caves, for some reason ...

... you can say what you may, in terms of PIZAZZ, the annual festival for fashion & photography is probably the most striking event on the Vienna fashion scene, as it comes complete with some glimpses at the REAL fashion world out there (even though the DRAMATIS PERSONAE are very similar to those at competing events such as the Vienna Awards for Fashion and Lifestyle or the annual MQ Vienna Fashion Week). Last week, Marios Schwab came to Vienna for the kick-off-event and I was lucky enough to meet him for a long interview, but that's another story. What I wanted to tell you, right here and right now, is that the nominees for this year's AUSTRIAN FASHION AWARDS were also made public, and there is, IMHO, at least one surprise and one new appearance. But first of all I'll give you the complete list and would like to congratulate all nominees: for the Award sponsored by the Austrian Ministry of Cultural Affairs, George Bezhanishvili (no stranger to readers of ParisVienne...) will compete with Manuela Baumgartner; for the Fashion Award of the City of Vienna, it's meshit (do read that "mesh-it", and not "me-shit", which is not what Ida Steixner and Lena Krampf had in mind) vs. Diptych (Ali Zedtwitz and Valerie Lange); and for the Award for international PR, it's Christina Berger vs. Michaela Buerger.

more by Manuela Baumgartner ...

Now, two things - I find it very interesting to see a new name appear on the list of nominees and potential award winners, and that is Manuela Baumgartner. She studied at Vienna's University of Applied Arts under Raf Simons and Véronqiue Branquinho and graduated in 2008, which was followed by her getting some work experience in London, at Marios Schwab's eponymous fashion label. Always good to see that the Vienna fashion scene isn't completely ebbing off, and that there are new labels appearing on the city's fashion scene (I mean, of course there are always new labels, but some of them seem to be more into producing nice lookbooks and organizing launch events than about making interesting fashion that is more than sloppy floppy drapings that look like heaps of cloth thrown onto a mannequin, if you know what I mean ...). On the other hand, and I know that it's not always been very easy for hard-working and very ambitious Michaela Buerger as part of the extended Austrian fashion scene, I find it a very good signal that the name of this designer, who has lived and worked in Paris for years where she built her own label, who is represented by the same showroom as Marios Schwab and Peter Pilotto, who is successfully collaborating with international brands like Maison Fabre for gloves, Anne Valérie Hash for select knitwear, and Vienna's Mühlbauer millinery, is about to break into a sphere where some official recognition may be hers. At least that's what being a first-time finalist for one of the country's most important fashion awards could stand for, no? ...

and even more by Manuela Baumgartner ...

... le festival de la mode et de la photographie de VIENNE (et ouais, pas Hyères...) va avoir lieu en juin, mais pour être sûr que tout le monde est averti, une soirée spéciale a été organisée la semaine dernière au cours de laquelle le public intéressé a pu assister à un défilé de Marios Schwab (un jeune homme particulièrement charmant d'ailleurs, que j'ai eu la chance d'interviewer le jour avant...) ET les nominés pour les AUSTRIAN FASHION AWARDS 2011 ont été faits publics. Ce sont donc GEORGE BEZHANIsHVILI (que vous connaîtrez sûrement) et MANUELA BAUMGARTNER pour le prix du ministère de culture ; MESHIT (Ida Steixner et Lena Krampf) et DIPTYCH (Ali Zedtwitz et Valérie Lange) pour le prix de la ville de Vienne ; et MICHAELA BUERGER et CHRISTINA BERGER pour le prix "presse internationale". Félicitations à tous ! Et deux remarques : d'un côté, je trouve rassurant et positif qu'il y ait encore de nouveaux noms qui apparaissent sur la scène de la mode viennoise, je me réfère tout concrètement à Manuela Baumgartner, qui fait son entrée dans l'engrenage viennois (une fois dedans, on est normalement recyclé à l'infini ...). Et je suis tout aussi content que MICHAELA BÜRGER, dont j'apprécie, vous le saurez, particulièrement le travail et que je considère comme la créatrice autrichienne de mode féminine avec de loin le plus de visibilité et de poids à l'échelle internationale actuellement (il suffit de penser à ses collaborations avec la maison Fabre et avec Anne Valérie Hash, ainsi qu'à la collection réalisée pour Mühlbauer, et au succès de sa propre marque...), puisse finalement se réjouir d'un peu de reconnaissance en Autriche où on n'a pas toujours réagi de façon très chaleureuse à son travail. Peut-être les AFA 2011 vont marquer le début d'un changement, finalement. Il serait grand temps, je trouve ...

some glimpses at Michaela Buerger's first accessory collection for men for fw11 - wow!

... sebbene l'annuale FESTIVAL DELLA MODA E DELLA FOTOGRAFIA a Vienna si celebri nei primi giorni di giugno, l'evento di lancio ha avuto luogo la settimana scorsa - ed venne completo con sfilata del marchio MARIOS SCHWAB, il celeberrimo austriaco a Londra. A questa occasione e ovviamente come prima tappa di WARM-UP sono stati presentati i nomi dei nominati a questa edizione dei AUSTRIAN FASHION AWARDS. Felicitazioni a tutti, eccovi la lista dei nominati, seguita da due piccole osservazioni: i finalisti per il premio di moda del ministero della cultura sono George Bezhanishvili (già così spesso menzionato su ParisVienne...) e Manuela Baumgartner; i nominati per il premio della città di Vienna sono i labels MESHIT e DIPTYCH, ambedue fondati da un duo di stiliste: Lena Krampf e Ida Steixner per meshit, Ali Zedtwitz e Valerie Lange per Diptych; e poi c'è il premio per INTERNATIONAL PR, le finaliste sono Christina Berger e Michaela Bürger. Auguro il meglio a tutti i finalisti, ma volevo ancora raggiungere che sono contento che vediamo ancora, qualche volta, dei nuovi nomi apparire nel contesto viennese, cioè il caso di MANUELA BAUMGARTNER che, dopo aver studiato all'Università delle Arti Decorative a Vienna, ha fondato la sua griffe nel 2009. E poi, il caso di MICHAELA BUERGER è tutt'altro: lei, per me, è senza dubbio in questo momento la stilista austriaca con la più grande presenza internazionalmente, e non sarei sorpreso se lei ce la facesse di diventare davvero grande un giorno. Da quando ha cominciato a lavorare in Francia nel 2006 (mi pare), si è imposta con la sua propria collezione ma anche grazie ai progetti (continui) realizzati per maison Fabre, Anne Valérie Hash e Mühlbauer a Vienna. Il fatto che lei è appena stata nominata per me rappresenta una prima tappa ad un più ampio riconoscimento anche in Austria ...

JOINED forces

image courtesy of Anne Valérie Hash

... since I truly and honestly consider MICHAELA BUERGER to be one of the finest fashion designers of her generation equipped with an outstanding talent to identify her skills and the wishes of her potential customer (and that's unfortunately something many others all too easily shrug off when it comes to creating fashion), I am very happy to be able to announce that her collaboration with ANNE VALERIE HASH entitled HAND IN HAND which I already talked about at an earlier point continues in the fall 2011 collection of Anne Valérie, and this time a piece created by Michaela, who specialises in knitwear of the finest sort, even made it onto the runway (the cardigan you see above), and that's something I'd like to congratulate Michaela on - I'm sure that we are going to see more from her in the future ... je vous ai déjà parlé de Michaela Buerger, la jeune Autrichienne basée à Paris et qui a un talent tout à fait remarquable de se concentrer sur l'essentiel et d'identifier ses atouts et les désirs d'une potentielle clientèle, ainsi que de sa collaboration avec la griffe parisienne Anne Valérie Hash. Ensemble, les deux créent la collection HAND IN HAND, et la veste que vous voyez au-dessus appartient à cette collection-là. Le projet continue donc, et c'est merveilleux car je suis convaincu que nous allons entendre parler de Michaela à l'avenir ... vi ho già parlato della collezione HAND IN HAND creata da MICHAELA BUERGER, stilista austriaca che vive a Parigi, insieme alla parigina ANNE VALERIE HASH, e sono molto contento di potervi annunciare che questo bel progetto continua anche nell'inverno 2011. Felicitazioni a Michaela, bravissima, d'altronde sono sicuro che il suo nome è uno da ritenere assolutamente per il futuro ...

MARTIN MARGIELA x OPENING CEREMONY

... puisque nous avons tous une certaine faiblesse pour des objets réalisés en collaboration par deux marques ou plus, voici un petit mot sur la collection dont on nous a parlé hier à New York : la ligne MM6 Maison Martin Margiela crééra, tout comme les sœurs Rodarte, une collection-capsule pour OPENING CEREMONY à New York. Voici quelques images. Et au cas où vous vous demanderiez, il y a même un petit lien avec la notice d'hier, car MICHAELA BÜRGER, elle aussi, est représentée (lire : vendue) par Opening Ceremony. Eh ben, en meilleure compagnie, ne diriez-vous pas ? ...


... just a quick word, or even, only some images from the collaboration that was announced yesterday for fall 2011: MM6 MAISON MARTIN MARGIELA will create a capsule collection for New York-based retailer Opening Ceremony (and thus follow in the footsteps of the Rodarte sisters...). Well, looking forward to that we are, aren't we? And, lest you should wonder, there is even a cross-reference to my last blog post, as Austrian-French designer Michaela Bürger is also represented by OC ...


... qualche parola oppure meglio, qualche immagine rinviando all'ultima collaborazione nel mondo della moda di cui ci hanno parlato ieri a New York. MM6 Maison Martin Margiela realizzera per il store new-yorkese OPENING CEREMONY una piccola collezione speciale venduta a partire dall'autunno che viene (per ora, prepariamoci per l'estate, cosa vi pare?). E poi, solo per indicarvelo, questa informazione e anche in qualche modo legata all'ultimo messaggio che ho messo su questo blog, siccome anche il marchio Michaela Bürger è rappresentato da OC. Troppo perfetto, no? ...

EN VITRINE chez COLETTE

... a quick one before I am allowed to expand on my warm feelings for the Bazar de l'Hôtel de Ville in Paris: apparently, Austrian designer Michaela Buerger, no stranger to readers of ParisVienne, was promoted by Colette window decorators and is now very prominently featured on rue Saint Honoré in Paris ... la créatrice autrichienne Michaela Buerger, que j'ai, pour de bonnes raisons, souvent mentionnée dans ce blog, est actuellement en vitrine chez Colette ; félicitations, je dis ... la designer austriaca Michaela Buerger della quale ho parlato non di rado nelle pagine di questo blog occupa attualmente una posizione molto esposta in vetrina da Colette a Parigi : felicitazioni e AUGURI ...

HAND in HAND

... the last time I met Michaela Bürger in Paris, she was energetic and ambitous as ever before. She explained to me that in her opinion, co-branding is one of the best, and most successful ways for a young and independent designer to gradually move on.


Michaela continues to work for Maison Fabre, and she added a little knitwear-collection for Mühlbauer headwear to her range of activities.

Anne-Valérie Hash "Hand in Hand" Michaela Bürger

What's more, for spring 2011 she collaborated with ever so lovely Anne-Valérie Hash for a special knitwear collection called "Hand in Hand". I must say, Michaela never seems to rest ...

Michaela B. sulla più chic di tutte le riviste

... reste à voir si c'est toujours Vogue Italia à laquelle appartient la gloire d'être la plus chic, la plus conceptuelle et la mieux conçue de toutes les Vogue de ce globe. Quoi qu'il en soit - quel plaisir de retrouver sur les pages de la revue dirigée par Franca Sozzani les pullovers en tricot de laine de la jeune et promettante Michaela Bürger. Il piacere del gioco della moda.